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1 social ethics
упр. социальная этика (моральные нормы, связанные с благополучием общества в целом, а также стабильностью во взаимоотношениях как отдельных членов общества, так и социальных групп) -
2 social ethics
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3 social ethics
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4 ethics
сущ.1) соц. этика, мораль, этические [нравственные\] принципы (система ценностей и норм поведения какого-л. сообщества, организации или индивида)We have to remove personalities of doubtful ethics. — Мы должны избавиться от людей с сомнительной этикой.
His ethics forbade betrayal. — Его нравственные принципы отвергали предательство.
See:advertising ethics, professional ethics, social ethics, work ethics, meta-ethics, normative ethics, descriptive ethics, applied ethics, accountability, ethical standard, ethics training, code of ethics, code of professional ethics2) фил. этика (философское учение о морали, ее принципах, развитии и роли в обществе)Syn:See:, descriptive ethics, normative ethics, applied ethics, legal ethics, business ethics, meta-ethics, antinomianism
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этические принципы: моральные и профессиональные принципы в бизнесе; обычно такие принципы для каждой отрасли бизнеса разрабатываются добровольными профессиональными ассоциациями.* * *. . Словарь экономических терминов . -
5 ethics
nэтика; мораль; принятые нормы поведения- code of ethics
- lifeboat ethics
- office of ethics
- social ethics
- theological ethics -
6 ethics
1. n этика; учение о морали; теория нравственности2. n мораль, нравственность, этика, этичностьmedical ethics — деонтология, врачебная этика
3. n принятые нормы поведения; правила порядочности; корректностьСинонимический ряд:1. conventions (noun) conventions; ideals; moralities; morals; mores; scruples; standards2. moral principles (noun) code of right and wrong; conduct; decency; moral practice; moral principles; morality; social laws; social values3. principles (noun) principles4. propriety (noun) propriety; righteousness; rightness -
7 social responsibility
Gen Mgtthe approach of an organization to managing the impact it has on society. Social responsibility involves behaving within certain socially acceptable limits. These limits may not always take the form of written laws or regulations but they amount to an accepted organization-wide moral or ethical code. Organizations that transgress this code are viewed as irresponsible. In order to determine levels of social responsibility, organizations may choose to undertake a social audit or more specifically an environmental audit. Social responsibility, along with business ethics, has grown as a strategic issue as empowerment and the flat organization have pushed decision making down to a wider range of employees at the same time as green or caring consumers are becoming a more powerful market segment. -
8 social responsibility
1) общ. социальная ответственность, ответственность перед обществом (концепция, в соответствии с которой каждый человек или организация рассматриваются как части единого общества, призванные способствовать его развитию и процветанию)I feel that social responsibility is the responsibility we feel towards those who are less fortunate than ourselves. — Думаю, социальная ответственность — это ответственность за тех, кому повезло меньше, чем нам.
2) упр. социальная ответственность (деятельность организации, осуществляемая во благо общества добровольно, а не по требованию закона)He thinks that social responsibility is just a PR tool for businesses. — Он считает социальную ответственность всего лишь инструментом пиара компании.
See:
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социальная ответственность: ответственность перед обществом; считается, что бизнес должен стремиться к улучшению благосостояния общества, а не только к прибыли; моральная, а не юридическая категория; в годовых отчетах крупных компаний часто пишут об участии компании в социальных программах, образовании, благотворительности и т. д. -
9 ethics, social
Westminster dictionary of theological terms > ethics, social
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10 SERV
1) Военный термин: scientific evaluation of reentry vehicles, surface effect rescue vessel2) Техника: single-stage earth-orbital reusable vehicle3) Религия: Social Ethics And Religious Values4) Сокращение: service5) Школьное выражение: South Eugene Responsive Volunteers6) Биохимия: Surface Effect Rescue Vehicle7) Пищевая промышленность: Society Of Ethical And Religious Vegetarians8) Образование: School Emergency Response To Violence -
11 serv
1) Военный термин: scientific evaluation of reentry vehicles, surface effect rescue vessel2) Техника: single-stage earth-orbital reusable vehicle3) Религия: Social Ethics And Religious Values4) Сокращение: service5) Школьное выражение: South Eugene Responsive Volunteers6) Биохимия: Surface Effect Rescue Vehicle7) Пищевая промышленность: Society Of Ethical And Religious Vegetarians8) Образование: School Emergency Response To Violence -
12 Социальная этика
♦ ( ENG social ethics)этика, фокусирующаяся на социальных структурах, процессах или сообществах людей. Термин описывает также образцы моральных решений и поведения групп людей. К социально-этическим относятся и заботы церкви о моральной жизни, поскольку они также проявляются в обществе.Westminster dictionary of theological terms > Социальная этика
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13 mores
n лат. pl нравыСинонимический ряд:1. ethics (noun) ethics; moralities2. manners (noun) amenities; civilities; decorum; decorums; etiquette; manners; proprieties3. moral principles (noun) code of right and wrong; conduct; decency; ethic; ideals; moral practice; moral principles; morality; morals; principles; social laws; social values; standards -
14 Kommission für Fairplay und soziale Verantwortung
■ Ständige Kommission der FIFA, die sich mit allen Fragen des Fairplay in und um den Fußball befasst, die Einhaltung des Fairplay überwacht und das soziale Verhalten aller am Fußball beteiligten Personen unterstützt und überwacht.■ Standing committee of FIFA to deal with fair play matters in football, monitor adherence to fair play as well as support and supervise the conduct of everyone involved in football.■ UEFA-Kommission, die sich mit sämtlichen Angelegenheiten in den Bereichen Ethik, Fairplay und soziale Verantwortung mit Bezug auf die UEFA und den europäischen Fußball befasst, und dabei vor allem Fairplay-Aktivitäten und eine Fairplay-Politik für Zielgruppen vorschlägt, unter anderen UEFA-Mitgliedsverbände, Öffentlichkeitskampagnen für die Förderung des Fairplay im Fußball vorschlägt, Änderungsvorschläge für die Regeln der Fairplay-Bewertung macht und die Aktivitäten im Bereich der sozialen Verantwortung der UEFA festlegt.■ A UEFA committee whose duty is to deal with all matters of ethics, fair play and social responsibility relating to UEFA and football in Europe by proposing fair play activities and a fair play policy for some target groups, including UEFA member associations, public relations campaigns to promote fair play in football, and amendments to the rules governing the fair play assessment, and by defining UEFA's corporate social responsibility activities.German-english football dictionary > Kommission für Fairplay und soziale Verantwortung
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15 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
16 SEE
1) Общая лексика: Юго-Восточная Европа2) Американизм: Social Environmental And Ethical3) Военный термин: School of Electrical Engineering, Society of Explosives Engineers, Softcopy Exploitation Environment, Standard External Evaluation, Supplementary Electronic Equipment, System Engineering and Evaluation, senior electrical engineer, small emplacement excavator, strategic bomber enhancement, systems effectiveness evaluation, systems efficiency expert5) Математика: Standard Error Of Estimate6) Метеорология: Static Exchange Evaluation7) Биржевой термин: Stock Earnings Escalator, Swiss Electronic Exchange8) Сокращение: School of Electronic Engineering, Single Event Effects, Systems Effectiveness Engineering9) Университет: Science Education And Ethics, Selection, Education, and Enrollment, Students For Energy Education10) Вычислительная техника: Software Engineering Environments, Systems Equipment Engineering11) Экология: Society of Environmental Engineers12) Энергетика: Static Exitation Equipment13) Деловая лексика: Search Evaluate Execute, Social And Environmental Entrepreneurs, Social Environmental And Economic, Support Encourage And Enhance14) Образование: Science And Everyday Experiences, Senior Educational Experience, Signing Exact English, Successful Education Endeavors, Summer Enrichment Experience, Summer Exploratory Experience, Support Education And Encouragement15) Сетевые технологии: Software Engineering Environment16) Программирование: Binary Painter Operator17) Макаров: secondary electron emission18) Общественная организация: Surgical Eye Expeditions19) Должность: Society Economy And Environment20) NYSE. Sealed Air Corporation21) Аэропорты: Gillespie Field, San Diego, California USA22) НАСА: Space Environments Ecovillage -
17 see
1) Общая лексика: Юго-Восточная Европа2) Американизм: Social Environmental And Ethical3) Военный термин: School of Electrical Engineering, Society of Explosives Engineers, Softcopy Exploitation Environment, Standard External Evaluation, Supplementary Electronic Equipment, System Engineering and Evaluation, senior electrical engineer, small emplacement excavator, strategic bomber enhancement, systems effectiveness evaluation, systems efficiency expert5) Математика: Standard Error Of Estimate6) Метеорология: Static Exchange Evaluation7) Биржевой термин: Stock Earnings Escalator, Swiss Electronic Exchange8) Сокращение: School of Electronic Engineering, Single Event Effects, Systems Effectiveness Engineering9) Университет: Science Education And Ethics, Selection, Education, and Enrollment, Students For Energy Education10) Вычислительная техника: Software Engineering Environments, Systems Equipment Engineering11) Экология: Society of Environmental Engineers12) Энергетика: Static Exitation Equipment13) Деловая лексика: Search Evaluate Execute, Social And Environmental Entrepreneurs, Social Environmental And Economic, Support Encourage And Enhance14) Образование: Science And Everyday Experiences, Senior Educational Experience, Signing Exact English, Successful Education Endeavors, Summer Enrichment Experience, Summer Exploratory Experience, Support Education And Encouragement15) Сетевые технологии: Software Engineering Environment16) Программирование: Binary Painter Operator17) Макаров: secondary electron emission18) Общественная организация: Surgical Eye Expeditions19) Должность: Society Economy And Environment20) NYSE. Sealed Air Corporation21) Аэропорты: Gillespie Field, San Diego, California USA22) НАСА: Space Environments Ecovillage -
18 Brain
Among the higher mammals the great development of neocortex occurs.In each group of mammals there is a steady increase in the area of the association cortex from the most primitive to the evolutionarily most recent type; there is an increase in the number of neurons and their connections. The degree of consciousness of an organism is some function of neuronal cell number and connectivity, perhaps of neurons of a particular type in association cortex regions. This function is of a threshold type such that there is a significant quantitative break with the emergence of humans. Although the importance of language and the argument that it is genetically specified and unique to humans must be reconsidered in the light of the recent evidence as to the possibility of teaching chimpanzees, if not to speak, then to manipulate symbolic words and phrases, there are a number of unique human features which combine to make the transition not merely quantitative, but also qualitative. In particular these include the social, productive nature of human existence, and the range and extent of the human capacity to communicate. These features have made human history not so much one of biological but of social evolution, of continuous cultural transformation. (Rose, 1976, pp. 180-181)[S]ome particular property of higher primate and cetacean brains did not evolve until recently. But what was that property? I can suggest at least four possibilities...: (1) Never before was there a brain so massive; (2) Never before was there a brain with so large a ratio of brain to body mass; (3) Never before was there a brain with certain functional units (large frontal and temporal lobes, for example); (4) Never before was there a brain with so many neural connections or synapses.... Explanations 1, 2 and 4 argue that a quantitative change produced a qualitative change. It does not seem to me that a crisp choice among these four alternatives can be made at the present time, and I suspect that the truth will actually embrace most or all of these possibilities. (Sagan, 1978, pp. 107-109)The crucial change in the human brain in this million years or so has not been so much the increase in size by a factor of three, but the concentration of that increase in three or four main areas. The visual area has increased considerably, and, compared with the chimpanzee, the actual density of human brain cells is at least 50 percent greater. A second increase has taken place in the area of manipulation of the hand, which is natural since we are much more hand-driven animals than monkeys and apes. Another main increase has taken place in the temporal lobe, in which visual memory, integration, and speech all lie fairly close together. And the fourth great increase has taken place in the frontal lobes. Their function is extremely difficult to understand... ; but it is clear that they're largely responsible for the ability to initiate a task, to be attentive while it is being done, and to persevere with it. (Bronowski, 1978, pp. 23-24)The human brain works however it works. Wishing for it to work in some way as a shortcut to justifying some ethical principle undermines both the science and the ethics (for what happens to the principle if the scientific facts turn out to go the other way?). (Pinker, 1994, p. 427)Historical dictionary of quotations in cognitive science > Brain
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19 propriety
1. n правильность2. n приличия, пристойность3. n правильность поведения4. n уместность5. n уст. собственность6. n редк. черта; свойство; особенностьСинонимический ряд:1. ethics (noun) ethics; righteousness; rightness2. etiquette (noun) breeding; correctness; decency; decorum; etiquette; good behavior; modesty; protocol; refinement; respectability; seemliness3. order (noun) accordance; appositeness; appropriateness; aptness; congruity; correctitude; decorousness; dignity; expediency; fitness; meetness; order; orderliness; properness; suitability; suitableness4. proprieties (noun) amenities; civilities; proprieties; social gracesАнтонимический ряд:impropriety; inaccuracy; misconduct; unfitness; unseemliness -
20 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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